Natural Instincts gives you healthy-looking color and shine in just 10 minutes. The ammonia-free formula, with antioxidants, is clinically proven less damaging.* (*Natural Instincts Level 2 non-permanent vs. leading level 3 permanent cream...

You don't have to be tied down to just one look. With Clairol Natural Instincts, you can get commitment-free, semi-permanent hair color (lasts 28 washes). Made with coconut oil, aloe, and vitamins, Clairol Natural Instincts is clinically proven...

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