L’Oréal Paris Feria Permanent Hair Color, 42 Chrome Plum (Dark Iridescent Brown)

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting-edge fashion, Feria’s prismatic color spectrum is custom-blended by L’Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

• Multi-Faceted Shimmering Color
• Never dull or flat
• Never wrecks or ravages